Designed and built the Chrome extension that powers the SaaS Boat library — coverage-first UX, 4 capture modes, 3-layer architecture, and a custom WordPress REST endpoint. Under 30 seconds per screenshot.
<30sper screenshot vs. 5–10 min manually
Open case study ↗Designed, built, and launched a subscription SaaS product from scratch — 3,661 screenshots, 258+ apps, Figma plugin, Chrome extension, custom REST API and WordPress backend.
3,661screenshots across 258+ SaaS products
Open case study ↗Designed a full CRM for Vietnam's real estate market from zero — domain research, design system, component library, and iterative build with consultants.
0 → 1full product built from scratch
Open case study ↗A full UX audit on Inspectorio's highest-revenue product, used daily by Tesco's global sourcing teams. Removed design debt and lifted NPS by 8%.
+8%NPS increase
Open case study ↗Redesigned mobile onboarding for a Southeast Asian HR platform. Hired and trained 3 designers. Promoted from Lead to Manager in 6 months.
+11.2%conversion rate lift
Open case study ↗Led UX research, pitched a new product concept to executives, designed end-to-end, and launched it to the Vietnamese mobility market.
16,000+daily active users
Open case study ↗